In the current pandemic situation and market crisis, digital events (also called as online shows) will become the best way to host large crowds, where information, perspectives, and trends can be broadcasted in a safe and easy manner, across the globe.
Punjabi Star Live also streaming Digital Events and Online Shows, featuring live performances by Punjabi singers across the music industry.
How online shows will capture the music industry soon?
When the lockdown was announced, many artistes kept themselves occupied through live sessions. But after a point, there were too many such live concerts and it was exhausting. There one single platform for all which is much convenient for the audience, organizers, and singers. This idea gave birth to the PSL digital platform which is meant to organize online shows of music artists across the Punjabi film and music industry.
Moreover, there is a troubleshooting team in case if someone has any problem in between the show team is there to handle the issues without any halt in the live show.
Although it is difficult to make up for the atmosphere, energy, and impromptu surprise element of a live show, audiences are becoming more and more comfortable paying for online concerts. Artistes, too, have invested in creating the right digital persona for themselves making it possible to monetize the space slowly but steadily.
The mass wave of live-streaming experiences also works to emphasize an overall feeling of togetherness between listeners and musicians alike. In an industry that can often seem divided because of the media narratives of feuding artists and intense competition, it is humbling to see an entire community of artists unite to support each other. These entirely free makeshift live performances signal how much artists appreciate their fan base.
Digital streaming is not only being used by larger artists, but it is helping lesser-known artists stay afloat as well. For those who are reliant on touring and performing in order to pay for food and necessities, low-stakes live concerts prove to be an opportunity to gain exposure and share an artist’s beliefs with the world.
the exploration of this innovative and unprecedented new medium of digital concerts gives a glimpse of what the future of performance could look like.
Serving to both brighten fans’ days and keep artists afloat during troubling times, online concerts provide unforeseen benefits to music fans and may very well be the future of the music industry.